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Why Marketing Research is Vital for Your Business?

What is Marketing Research and Why is it Important for Your Business?


What is Marketing Research?


Market research is a systematic and analytical process for gathering information, primarily about the needs and wants of customers.


Why Is Marketing Research Important for Your Business?


Market research is a crucial part of a company. It helps create a profitable business by understanding client expectations and ensuring that they are being met or exceeded. This helps businesses reach new customers or retain current ones. Market research also gives businesses the tools they need to maintain their market share.


Why Marketing Research is Important for Any Startup?


A market research project is a vital stage of the startup process. It is an important part of any startup’s success, and it can be the difference between succeeding or failing.


Market research provides an opportunity to gain insight into the market in which the business is operating. This will give entrepreneurs a chance to understand their target audience and what features are most attractive for this audience.


The data collected during market research will also help them with defining their marketing strategy.


Market research can be done in many different ways, but it must be thorough for entrepreneurs to get accurate insights on what they are up against in their industry.




Types of Marketing Research Services And What Data they Provide


There are many types of market research services that provide data on general business trends, as well as specifics such as consumer purchasing habits and consumer behavior patterns.


Types of data:


Qualitative data is gathered from interviews, focus groups, and user testing. This type of data provides insights into the customer’s feelings and emotions about a company or product. It gives us information on their needs and expectations.


Quantitative data is a type of research that examines hard facts through surveys - taking demographics, associating it with demographics to see patterns, measuring market size, calculating customer turnover rates to establish the size of potential markets for products in this area, etc., which helps us to know the opinions of people anonymously without bias by asking them questions such as “What’s your favorite


You Need To Partner with A Market Research Service Provider Today


As a business, you may be so busy focusing on your product and services and because of that, you might not be aware of your competitors. You need to know the market and its needs so that you can provide them with what they want when they want it. Market research is super important for any business strategy. And we've got you covered with the best market research services providers in Egypt!


If you need additional guidance, our Unlock Assist service is developed to counsel you by offering free 1:1 assistance to find the right service providers for you.

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