Updated: Oct 31
What is content marketing?
Content marketing is the creation of relevant, valuable content to current and possible customers, such as blogs, newsletters, articles, social media content, emails, etc, This content, when done correctly, displays expertise and indicates that a brand values its customers.
Content marketing definition
The Content Marketing Institute defines content marketing accordingly:
Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action.
Benefits of Content Marketing to businesses:
According to Hubspot (2020), 70% of marketers are actively investing in content marketing.
And here is a list of some of the benefits they gain:
Enhance SEO And Traffic:
Without a good content marketing strategy, you can't win at SEO. Effective content marketing is, in reality, the basis of organic search and the most effective strategy to increase website traffic.
You begin to produce high-quality content that attracts your audience after you handle technical SEO issues on your website. Google will reward you with higher positions in the search engine results pages if you create relevant material that answers searchers' questions.
Boost Social Media Traffic:
Increase your exposure by sharing your content on social media sites. More users will see and read your content if you do this, and users will be able to share it with their friends and followers, consider expanding your circle of followers. Gradually, you'll earn more social media followers for your business, as well as more traffic from social media.
Build Customer loyalty:
Your consumers will become more loyal as a result of exceptional content. Customers may create a more personal relationship with your organization if you create informative content about your products or industry. If customers begin to depend on you as a primary source of information, their loyalty will be assured.
Boost Leads and Conversions:
Leads may be generated through content marketing. Your audience is more inclined to buy from you in the future if they see your material.
Conversions as well are affected by the content you publish. It allows your audience to connect with you while also providing them with the knowledge required to make informed decisions.
Moreover, your content should always include a call to action (CTA) that directs your reader to the next step.
It makes you an Expert:
To be completely honest people will always value the advice of unbiased websites over biased businesses aiming to earn new consumers. Even informational content is considered "branded" if the creator has an intention for how readers respond after reading it. There is no getting around that. However, I think that you can cushion the damage by acting as a trusted expert through your tone, writing style, and sincerity.
Get in the habit of writing credible and authentic content, and you'll establish yourself as an expert, attracting new sales prospects and impressed followers a crucial benefit of content creation.
If you hire a content marketing agency, they'll assist you to create content that will help you fulfill your company objectives.
Check out our list of high-quality content creation agencies and If you are still in the need of further advice, our UNLOCK service is developed to specifically guide you through the process by offering free 1:1 assistance to find the right service providers for you.