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Real Estate SEO Guide for Realtors

Updated: Nov 1, 2023

Real estate is one of the toughest businesses to crack into. The market is highly competitive, and you need to clearly stand out from the crowd for a normal person interested in buying real estate to engage with your company than the one next to you. Realtors work off leads, and sometimes they are the ones who separate successful businesses from those who fail. What we go over in this blog is how you can optimize your real estate’s website SEO to better set up your realtors for success.

Before you can figure out where you’re going, you need to figure out where you are. An SEO audit helps to determine which pages are doing well and where you can make improvements.

Though performing an audit can be time-consuming, it manages to easily provide you with the following results:

  • Act as a benchmark for your progress and where you are compared to the average.

  • Gives you the information you need to create a roadmap.

  • Allows you to ask several questions and identify strengths and weaknesses.

  • Gives information on content with high/low SEO scores and what needs to be done.

From there, you can focus on each point and improve it iteratively. The main focus of course always goes back to the following:

  • Site Structure

  • Page Structure

  • Content

  • Links

  • Usability

Each one of these elements is absolutely crucial in helping your real estate website rank high in search engines and be easily found by anyone interested in buying a new real estate.

One of them is making sure your website is mobile-friendly. A responsive design automatically adjusts your site to fit any device’s screen, which is crucial for usability. Fast page speed is important because if visitors have to wait too long, they’ll likely click back to the search results to find a more user-friendly site. A general rule of thumb is to keep things as simple as possible.

The more a user has to navigate through to accomplish their goal, the less likely they will be to follow through all the way to the end. The Mobile-Friendly Test tool will tell you if your current site passes the test and will also give you a list of issues that need to be addressed.

For example, some of the issues and solutions that can pop up:

  • Faster load times: minify your code and optimize your images

  • Use an emulator to see how your content is displayed on different devices

  • Try different mobile browsers to make sure all look the same

  • Try different mobile models

Despite the brutal competition your company is up against in real estate, there’s still plenty of opportunities. Using these SEO tips will help you dominate local search, and even potentially international search results as well. Investing in SEO and using these tactics might help you rank well even against industry giants.

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