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Graphic Design Services - Everything you need to know

Updated: Oct 31, 2023

Design affects all aspects of life, from the physical to the digital and everything in between. There's a lot more to graphic design than an elegant website or eye-catching business cards.

To completely understand the different graphic design services, read more:

Visual Identity

Graphics design agencies will collaborate with the client to create a visual manifestation of their brand (their brand identity) to infuse colors, and pictures into their character. They aim to leave a lasting impression of the brand in the minds of the audience through the use of images.

Branding graphic design services will generate a wide range of materials such as logos, business cards, color palettes, and typography.

Marketing and Advertising

To get into their target audience's decision-making process, businesses rely on marketing strategies. Graphic design aids firms in communicating successfully since consumers will always find visual material more interesting.

Graphic designers collaborate with business owners, directors, and marketing specialists to develop marketing assets such as Social media ads, Banner, Images for websites and blogs, Email marketing templates, and infographics.

Graphic Art and Illustration

Although graphic art and illustration are not strictly forms of graphic design, there is so much developed for commercial purposes within the context of graphic design that you can't talk about one without the other.

T-shirt design, Graphic patterns, Stock Images, Graphic novels, Video games, Comic books, Book covers, and Concept art are examples of their work.

Publication/Print design

Your printed marketing materials may have a big influence on the image of your business. Graphic design agencies offer high-quality print design services to ensure that your letterheads, envelopes, brochures, magazines, and catalogs, as well as other marketing materials, stand out.

Packaging graphic design

To prepare for storage, distribution, and sale, most items require some type of packing. Packaging design, on the other hand, may connect directly with customers, making it a highly effective marketing tool. Packages are an opportunity to express a brand's identity.

Packaging graphic designers come up with ideas, generate mockups, and print-ready files for a product that requires a deep understanding of print processes.

Animation Design

To produce everything from cartoons to animated social media graphics, animation and motion designers require skills and expertise in specialized tools.

Video games, cartoons, brand animation for social media channels, motion graphics for internet videos are all examples of services done by motion graphic designers.

Graphic design is a rapidly expanding field. Knowing the different services of graphic design can assist you to identify the agency to partner with to take on a design task. Check out our list of high-quality Graphic design agencies.

If you are in the need of further advice, our UNLOCK service is developed to counsel you through the process by offering free 1:1 assistance to find the right service providers for you.

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